Boost your event with our immersive collaborative wayfinding, offers and collaborative marketing app
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Let your audience dive deeper into your precinct and gather valuable data and audience insights for your venues
Hoppy Trails Passport is a bespoke loyalty, content and wayfinding browser based app that offers a fun and engaging gaming experience - perfectly suited to events, festivals and large scale precinct activations.
The passport encourages multi-venue visits and check-ins with instant rewards and additional prizes for completing the trail and collecting stamps.
HoppyTrails is proven tech, utilised by the Brookvale Brewers and Distillers Inc for their launch and subsequent Brookiefest events.
Data collection - what does Hoppy rails help precincts discover?
Passport user data is captured to provide valuable real-time insights into venue and POI traffic, as well as offer redemptions.
It allows venues to benefit from focused, collaborative marketing strategies; and delivers precinct teams valuable rich new data:
User demographic profiles
Individual precinct venue user visits
Multiple-venue user visits
User Journeys
On-street interactions
“HoppyTrails supplied the Brookie Trails team with vital rich and meaningful new data obtained via the event app…”
Mike Beresford-Jones. The Brookie Trail / 7th Day Brewery.
The future of the night-time economy is not visitation.
It’s ongoing participation.
It will also create a valuable new database of registered, enthusiastic users who have participated (and we assume) loved your event! This offers a precinct team an ongoing connection with a committed audience, enabling continued promotion of your events and offers.
How does it work?
Getting your visitors signed up for Hoppy Trails Passport is via a super simple registration process through a link on your website or QR Codes on pre-event social media and during event collateral.
Venue flyers and drink coasters have proven very effective in driving pre-event passport sign-ups.
Once users register they have access to the full passport featuring:
How to play guide
Precinct area map
Venue information including links to website, socials and directions
A What’s-On guide to help with planning
Venue stamps, Street Quest stamps, with a prize redemption mechanism
And how to get to the event and parking information
Contact us via the button on this page and we can show you how Hoppy Trails works and how it can help your precinct events go hoppy crazy.
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Brookiefest 2025 successfully used the digital passport Image by @monocaptus
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Users download Hoppy Trails easily via QR Code on venue flyer Photo by Neil Thompson Rees Photography - https://neilthompsonrees.myportfolio.com/
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Brookiefest 2025 Image by @monocaptus
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HT staff helping Brookiefest visitors at the info tent Image by @monocaptus
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Brookiefest Tuk Tuk Image by @monocaptus
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Live music at Brookiefest 2025 Image by @monocaptus
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HT venue poste Image by @monocaptus
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This page is managed by Hoppy Trails Passport.
We acknowledge that we live and work on Aboriginal land and recognise the strength, resilience and capacity of First Nations Australians. We also acknowledge all of the traditional owners of the land in NSW, and pay respect to First Nations Elders, past and present.
