WRG Digital Call-Out: Generation Xi

The WRG Digital Call-Out invites emerging artists and designers to respond to a theme and create an animation/artwork for the White Rabbit Gallery website landing page.

The winner will have their artwork showcased on the White Rabbit Gallery website landing page 24/7 for a duration of 5 months, promotion via the White Rabbit Gallery social media channels, receive a $2,000 AUD artists’ fee and have access to professional support and guidance from award-winning creative agency and design studio, Spring in Alaska. Their work and artist biography will also become a permanent part of the WRG Digital Archive.

The WRG Digital Call-Out offers emerging artists and designers an invaluable opportunity for artistic exchange, mentorship, and professional development.

The Theme:

Amid the rapid rise of artificial intelligence, humanoid robotics, and the electric vehicle revolution, China’s youth have come of age in a period of transformation unlike any the world has witnessed before. Raised during an era of unprecedented technological acceleration and under the leadership of a ruler with no fixed term limit, the exhibition Generation Xi introduces a cohort of artists whose ways of thinking, living, and creating differ fundamentally from those of previous generations—as every new generation should.

Defined by individuality and adaptability, Generation Xi has grown up in a world of constant change. They readily experiment with emerging technologies, embrace innovation, and navigate new realities with remarkable fluency. This openness has helped foster an ecosystem that both reflects and accelerates China’s technological and cultural transformation.

As an active and influential force within contemporary Chinese society, they engage with opportunity rather than retreat from uncertainty. Unafraid of complexity, contradiction, or disruption, Generation Xi is shaping its own future—and, increasingly, the future of the world around it.

Style Inspiration:
For the WRG Digital Call-Out: Generation Xi, applicants are invited to create an artwork inspired by the aesthetic of New Ugly.

New Ugly is a design movement that gleefully discards traditional rules of composition, embracing chaos, imperfection, and visual excess. It celebrates the awkward, the unconventional, and the deliberately disruptive. The result is a bold visual language that resonates with a generation raised in an era of information overload, algorithmic feeds, and constant digital stimulation. New Ugly is not about poor design—it is about intentionally challenging established conventions to create something fresh, expressive, and distinctly contemporary.

For an in-depth description of the design style, please refer to the Info Pack.

WHAT TO INCLUDE IN YOUR ARTWORK

The exhibition title in both English and Mandarin.

Generation Xi
习世代

Apply for this opportunity online through the online form. The form will be active from 27 July 2026 9am (AEST).

https://whiterabbitcollection.org/wrg-digital-call-out/

Any issues, please feel free to contact us or apply directly via email: media@whiterabbitcollection.org