Storytelling, strategy, partnerships, brand, content, & placemaking. 20+ years in hospo.
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Hillbilly Content
Storytelling. Placemaking. Strategy. Hospitality.
Hillbilly Content is Bec Foley - a Sydney-based strategist, connector and creative with 20+ years across food media, hospitality, events and placemaking.
Formerly Head of Brand and Content at Nine's Good Food Events, Bec works independently with precincts, hospitality brands, food festivals and government-backed placemaking agencies - embedded within client teams or leading projects end-to-end.
She's worked with Australia's leading hospo legends, venues and media platforms, including The Sydney Morning Herald's Good Food Events, Two Good Co, Plate It Forward, and precinct and placemaking agencies across Sydney.
What Hillbilly does
Positioning - shaping how a venue, brand or precinct is understood: tone, narrative, point of view.
Partnerships - connecting the right brands, talent and people.
PR Moments - creating reasons for people to pay attention: events, launches, collaborations.
Content - guiding what gets said, how it's said, and where it lives.
Placemaking - bringing spaces to life through culture, programming and energy.
Often working across all of these simultaneously, sitting between brand × media × experience.
Work with us
Hillbilly works with precincts and placemaking teams, hospitality brands, food events and festivals, and independent operators. Engagements are project-based, retained, or embedded - depending on what you need.
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Activating Sydney through events and partnerships Good Food Events
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Activating Sydney through events and partnerships Good Food Events
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Activating Sydney through events and partnerships Good Food Events
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Activating Sydney through events and partnerships Good Food Events
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Activating Sydney through events and partnerships Good Food Events
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Activating Sydney through events and partnerships Good Food Events
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Activating Sydney through events and partnerships Good Food Events
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This page is managed by Hillbilly Content.
We acknowledge that we live and work on Aboriginal land and recognise the strength, resilience and capacity of First Nations Australians. We also acknowledge all of the traditional owners of the land in NSW, and pay respect to First Nations Elders, past and present.
